How Will Luminate Change My Business?

Walmart Luminate is designed to make it easier for vendors to have a seat at the table, and better see the same data and information that the buyer sees. The problem is that Walmart Luminate is far from free, and is Walmart's play to sell their customer data back to the supplier community, the same way Amazon does.

Walmart Luminate was incubated by Walmart Data Ventures, which has been positioned as a key revenue and margin driver for the overall company. While this is "collaborative," it is also a way for Walmart to make more money from the supplier community.

For small suppliers, Luminate Charter access starts at $200K a year, for mid / large suppliers, Luminate Charter is 1-5% of overall revenue. Big CPGs have negotiated multi-seven figure, multi-year contracts as part of their joint planning with Walmart.

FAQ’s

Yes.
Yes, 3x more time consuming to pull and analyze basically the same information as before.
Buyer relationships and strategy support are useful, but once you are in stores, understanding and communicating your data is the key to managing and expanding your business with Walmart.
We're an extension of your team. Our core service is to provide Weekly Reports & Analysis, as well as a Monthly Buyer Report & Analysis.
We can support with:
1. Walmart Item 360 Setup + 1Worldsync + Retail Link Support + Maintenance + Ongoing Operational Support
2. Walmart Marketplace Setup + 90%+ Content Score + Optimization Management via DSV or WFS
3. Walmart Connect Retail Media
4. Walmart Chargeback Recovery + Optimization
Yes. Spending and optimizing your Walmart Connect spend is critical to doing well with Walmart.
Yes. Loading all of your items on Walmart Marketplace is critical to winning and growing your store business.
Maybe. Walmart charges back supplier a lot of money, some of it we should be able to recover and get back for you. We work on a bounty, so we charge 25% on any chargeback we can recover for you.
No. The broker model is now broken, and the power is now in the hands of brand owners. If brands pay for Luminate Charter, there is no margin left to pay for a broker.